Botanical Gel Duo
The DIY legends, bottled. Key actives: Flaxseed, Chia.
Flaxseed Curling Custard
The Ashba Flaxseed Curling Custard is a curl defining custard for curly hair that gives daily defined, separated curls with medium-strong hold — without the crunch. It is a curly hair gel, its hold comes from real flax seed and chia seed gel and plant-based bio-polymers, not petroleum-based synthetic ones, so curls stay soft, springy, and clump beautifully on everyday wear.
Cleanse
Clean Ingredients
The DIY legends, bottled. Key actives: Flaxseed, Chia.
Definition, softly held. Key actives: Bio-Based Styling Polymer.
Hydration with built-in shine. Key actives: Algae + Sugar Shine Complex, Sorbitol.
Sheen, zero grease. Key actives: Argan, Avocado.
How To Use
Apply to soaking wet hair after leave-in.
Work evenly through each section.
Scrunch upwards to form a cast.
Air dry or diffuse, then scrunch out the cast.
Loved By Curly Clubs
Finally a brand that understands Indian curls! My hair stays defined for 3-4 days with minimal effort.
Finally a brand that understands Indian curls! My hair stays defined for 3-4 days with minimal effort.
The Curl Routine
Apiscalp and charcoal keep scalp healthy by removing buildup & dandruff.
Exfoliating Shampoo
Rich conditioner that melts away knots while restoring softness and hydration.
Nourishing Conditioner
Lightweight leave-in that seals in moisture and keeps frizz under control all day.
Leave-In Conditioner
Strong-hold custard that fights humidity while delivering long-lasting curl definition.
Flaxseed Curling Custard
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