Yes, it's a protein-rich treatment built around a 5-in-1 hydrolyzed baobab super protein and rice protein, which strengthen and repair the hair shaft. Protein overload is rare with correct use, but possible if you over-apply on fine or low-porosity hair. Stick to once a week (less for fine hair), and if curls ever feel stiff or straw-like, space treatments further apart and focus on moisture in between.

Yes — this is exactly what it's built for. As a deep treatment for dry, damaged, and frizzy curly hair, it repairs and strengthens hair worn down by heat, hard water, and styling. The silicone-free formula is safe for colour-treated, keratin-treated, bleached, and chemically straightened hair, helping repair the damage these processes cause without stripping colour.

It can't permanently seal a split end — nothing but a trim does that — but it strengthens the hair shaft and smooths the cuticle to reduce further breakage and split ends, and temporarily improves the look and feel of damaged ends. Regular weekly use builds resilience over time, cutting down on the breakage and curly hair fall that come from dryness and damage.

Use once a week in place of your conditioner. After shampooing, squeeze out excess water, then apply generously to the mid-lengths and ends (avoid the scalp). Detangle gently while it's in, leave for 5–15 minutes — longer with a shower cap or mild heat for very damaged hair — then rinse with cool water. Follow with leave-in conditioner and your styler.

Yes as a deep conditioner — that's its primary use, as a weekly rinse-out deep conditioning treatment. Don't leave it in fully, though; it's a concentrated, protein-rich treatment meant to be rinsed after 5–15 minutes. For a product that stays in your hair through styling, use the Ashba Leave-In Conditioner instead.

It works as a hair treatment for wavy hair too, but waves need it less often than curls — every 2–3 weeks is usually enough, applied only to the mid-lengths and ends. Wavy hair is finer and more easily weighed down, so use a small amount and rinse thoroughly. If your waves feel stiff after, space treatments further apart.

It can if over-used on fine hair. The mask is rich and protein-heavy, designed for coarse, dry, or damaged textures. Fine-haired curlies should use a small amount on the ends only, every 10–14 days, and rinse very thoroughly. If your fine hair feels heavy or stiff, you're using too much or too often — cut back the frequency.

Yes. It works as a curly hair treatment for men with curly or coily hair — gender-neutral and formulated for hair condition, not gender. Men with dry, damaged, or coarse curls benefit from a weekly deep treatment just as much. For shorter hair, use a small amount worked through the lengths and rinse after a few minutes.

Yes. The silicone-free, sulphate-free formula is safe for chemically treated hair and actively helps repair the damage that colour, bleach, keratin, and relaxers cause. Use it weekly to keep processed hair strong and moisturized. After a fresh colour or chemical service, wait until your stylist's recommended wash window, then resume weekly masking to support recovery.