Our Story

Named after its creator, Asha Barrak, Ashba Botanics is India's FIRST curly hair care brand, specially crafted for curly and wavy-hair. With products made from naturally derived, safe ingredients, Ashba Botanics is here to revolutionize how Indian Curlies care for their hair.

It all started with Asha Barrak’s journey as a curly-haired woman. Back in 2014, Asha launched Right Ringlets, India’s first-ever curly hair care blog. Her mission? To educate fellow Curlies on the RIGHT way to embrace and care for their natural hair.

Having faced her own struggles with unmanageable frizz and unrealistic beauty standards that glorify sleek, straight hair, Asha knew the frustration of trying to fit into a mold that didn’t celebrate curls. Like so many, she witnessed people hiding their curls in buns or ponytails, brushing and straightening them endlessly just to conform.

“In India, it’s not that people dislike curly hair—they love it! The real issue has always been the lack of awareness about how to style and maintain curls,” says Asha. Right Ringlets became a game-changer, teaching Curlies how to let their hair thrive naturally.

As her blog gained momentum, Asha took it a step further by creating the popular Indian Curl Pride community on Facebook. This group became a safe space for Curlies to learn, share, and celebrate their natural hair. Thousands of people have gained the confidence to flaunt their curls, leaving behind years of frustration. It’s more than just hair—it’s about embracing your unique beauty and passing down self-love to the next generation.

However, there was still one missing piece: hair care products designed for curls. “Every day, people asked me for product recommendations that were free from harsh cleansers, silicones, and other curl-damaging ingredients,” Asha recalls. Unfortunately, options were limited.

That’s when Asha decided to fill the gap herself. After years of research and development, she launched Ashba Botanics, a brand designed by a Curly, for Curlies. With a deep understanding of what curly and wavy hair needs, Ashba Botanics offers international-quality products, made in India, that are free from harmful chemicals and crafted to bring your curls to life.

Join the movement that’s changing the curly hair scene in India!

Free your curls. Let them shine.

Love them. Flaunt them. Be proud of them!