Yes for light oiling. For heavy hot oil treatments or thick coconut oil application (common in Indian hair care routines), we recommend to shampoo twice. Most Indian curlies don’t need to heavily oil their hair if their moisture routine is working.

Yes — a light, IFRA-certified fragrance. It’s not heavily perfumed and dissipates after rinsing. For customers with extreme fragrance sensitivities, we recommend doing a small patch test or contacting us before purchase. The fragrance is from approved cosmetic-safe ingredients, not essential oils.

All three are sulfate-free but do different jobs. Hydrating Shampoo is your everyday gentle shampoo for curly hair — daily or regular cleansing. Clarifying Shampoo targets the hair shaft — removes product buildup and hard water minerals every 10–15 days (weekly for fine hair). Exfoliating Shampoo targets the scalp — lifts dead skin and oil buildup for itchy or dandruff-prone scalps. Most Indian curlies use all three across the month.

Yes, and we recommend pairing it with Ashba Exfoliating Shampoo once a week. The Exfoliating Shampoo targets scalp buildup, flakes, and dandruff-prone scalps that regular shampoos can’t address. For mild dandruff, this two-shampoo routine often resolves the issue within a few weeks. For severe or persistent dandruff, consult a dermatologist — no over-the-counter shampoo is a substitute for medical care.

Yes for children with similar hair concerns — sulfate-free, silicone-free, and gentle enough for curly-haired children aged 3+. For infants and toddlers under 3, we recommend dedicated baby shampoos formulated for that age group. Always do a small patch test before first use on a child’s scalp.

Yes. Ashba Hydrating Shampoo is 100% vegan — no animal-derived ingredients — and PETA-certified cruelty-free. We don’t test on animals at any stage of formulation or manufacturing. All ingredients are sourced ethically from EU, US, Japan, and Brazil. EWG green-rated and ECOCERT-certified ingredients form the base of the formula.

Follow with Ashba Nourishing Conditioner for daily wash days, or Ashba Deep Treatment Hair Masque once a week for coarse, dry, or damaged hair. After rinsing, style soaking-wet hair with Ashba Leave-In Conditioner plus your preferred styler: Curl Styling Serum for soft daily hold, Curl Defining Gel for humidity-proof hold in monsoon, Flaxseed Curling Custard for daily defined curls, or Curl Volumizing Foam for fine or wavy hair.