Massage
Massage Hydrating Shampoo into a rich lather, then rinse thoroughly.
Hydrating Styling Combo
The Ashba Hydrating Styling Combo is the simplest complete routine in the range — three steps from shower to styled, for anyone who wants hydrated, defined curls without a shelf full of products. The sulfate-free Hydrating Shampoo cleanses and nourishes, the Nourishing Conditioner locks in moisture and softens, and the Curl Styling Serum — powered by 1% Hyaluronic Acid — finishes with defined, frizz-free curls and a natural, bouncy hold that lasts.
This is the wash-and-go routine done right: intense hydration in the shower, one lightweight styling step out of it, and smooth, shiny, bouncy hair every wash. Because the serum is water-based — not an oily silicone serum — it hydrates and defines without buildup, so curls stay fresh and responsive week after week. Silicone-free, CGM-friendly, and made for Indian curls, humidity, and hard water.
Cleanse
Condition
Moisturize
Define
How To Use
Massage Hydrating Shampoo into a rich lather, then rinse thoroughly.
Apply Nourishing Conditioner from mid-lengths to ends, detangle hair then rinse.
Apply Hydrating Curl Styling Gel evenly to soaking wet hair, working through each section.
Scrunch upwards for curl definition, then air dry or diffuse.
Loved By Curly Clubs
Finally a brand that understands Indian curls! My hair stays defined for 3-4 days with minimal effort.
Finally a brand that understands Indian curls! My hair stays defined for 3-4 days with minimal effort.
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