Protein Trio
Target the weak links, rebuilt. Key actives: Baobab, Rice, Wheat.
Strengthening hair mask
The Ashba Strengthening Hair Mask is a deep repair treatment for curly, wavy, and damaged hair — a weekly intensive that rebuilds strength, restores moisture, and revives curls worn down by heat, hard water, color, and years of harsh products. As a hair mask for curly hair built around a 5-in-1 baobab super protein, rice protein and wheat protein, it works deeper than an everyday conditioner to repair damage from the inside.
This is the treatment Asha recommends when curls feel dry, rough, brittle, or over-processed. Where the Nourishing Conditioner is your everyday moisture step, the Strengthening Hair Mask is the weekly deep conditioning hair mask that does the heavy repair — strengthening the hair shaft, smoothing the cuticle, and bringing damaged curls back to life. Used as a weekly deep conditioner for curly hair, this silicone-free, protein-rich curly hair mask is safe on color-treated, keratin-treated, and chemically processed hair.
Cleanse
Clean Ingredients
Target the weak links, rebuilt. Key actives: Baobab, Rice, Wheat.
Intense nourishment, dialed up. Key actives: Murumuru + Shea.
Gloss, slip, sealed ends. Key actives: Sweet Almond, Argan, Castor.
Shine, locked in. Key actives: Algae-Sugar Complex, Japanese Gloss Tech.
How To Use
Shampoo your hair and remove excess water.
Apply generously to your hair.
Leave on for 10–20 minutes.
Rinse thoroughly and style as desired.
Loved By Curly Clubs
Finally a brand that understands Indian curls! My hair stays defined for 3-4 days with minimal effort.
Finally a brand that understands Indian curls! My hair stays defined for 3-4 days with minimal effort.
The Curl Routine
Vitamin C and Natural AHAs clarify the scalp by removing buildup without drying curls.
Clarifying Shampoo
Protein-rich treatment that repairs damage and strengthens weak, brittle curls.
Strengthening hair mask
Lightweight leave-in that seals in moisture and keeps frizz under control all day.
Leave-In Conditioner
Airy styling foam that adds volume, bounce and soft definition without crunch.
Curl Volumizing Foam
The Hair Bible
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Comparison of Top Quality Curling Products for Curly Hair on the Market
Indian Curly Hair: Effective Solutions with Curly Hair Care Products
How Organic Curly Hair Products Transform Indian Tresses
Unlocking the Secrets to Curly Hair Styles for Indian Hair
Is Organic the Best for Curly Hair? Unpacking Organic Curly Hair Products
Discover the Best Stunning Hair Styles in Curly Hair for Indian Textures
Upgrade Routine