Flex-Hold Film
Hold that bends, never flakes. Key actives: Smart Styling Polymers.
Curl Defining Gel
A curl-defining gel that provides definition and frizz control. It enhances your natural curls while maintaining natural movement.
Cleanse
Condition
Moisturize
Define
Clean Ingredients
Hold that bends, never flakes. Key actives: Smart Styling Polymers.
Moisture with curl memory. Key actives: Hydrolyzed Whole Jojoba Esters.
Strength in every style. Key actives: Arginine, Serine, Threonine, Wheat + Soy Aminos.
Antioxidant armour for styled strands. Key actives: Chamomile, Rosemary, Nettle, Maca, Black Cohosh, Milk Thistle.
How To Use
Apply to soaking wet hair after leave-in conditioner.
Use praying hands or rake through evenly.
Scrunch upwards to define curls.
Air dry or diffuse, then scrunch out the cast.
Frequently Asked Questions
Loved By Curly Clubs
Finally a brand that understands Indian curls! My hair stays defined for 3-4 days with minimal effort.
Finally a brand that understands Indian curls! My hair stays defined for 3-4 days with minimal effort.
The Curl Routine
Gentle, sulphate-free shampoo that cleanses without stripping your curls of moisture.
Hydrating Shampoo
Rich conditioner that melts away knots while restoring softness and hydration.
Nourishing Conditioner
Lightweight leave-in that seals in moisture and keeps frizz under control all day.
Leave-In Conditioner
Lightweight gel that defines curls with hold, hydration and shine.
Curl Defining Gel
The Hair Bible
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Best Curly Hair Products in India: A Complete Guide
Find The Right Curly Hair Products For Your Hair
Wavy Hair Routine for Indian Hair
Hair Density Guide: Fine, Medium & Coarse Hair Explained
Asha Barrak, Founder of Ashba Botanics
Learn about curls & waves
Upgrade Routine