Cleanse
Apply Hydrating Shampoo to the scalp and massage into a rich lather, then rinse.
Complete Curl Starter Kit - Beginner Friendly
The Ashba Complete Curl Starter Kit is everything your curls need in one box — the full 5-product routine that takes you from confused beginner to confident curly, with zero guesswork. Cleanse with the sulphate-free Hydrating Shampoo, soften and detangle with the Nourishing Conditioner, hydrate with the Leave-In Conditioner, style with the Curl Defining Gel, and repair weekly with the Deep Treatment Hair Masque. Cleanse, condition, treat, style, repeat.
If you're starting the Curly Hair Care, transitioning from straightening or chemical treatments, or just tired of guessing which curly hair products actually work together, this kit is the answer — five curly girl approved products formulated for Indian curls, humidity, and hard water, designed to layer perfectly in the right order. No sulphates, no silicones, no mismatched products. Just your best curls from wash day one.
Cleanse
Condition
Moisturize
Define
How To Use
Apply Hydrating Shampoo to the scalp and massage into a rich lather, then rinse.
After shampoo, apply Nourishing Conditioner from mid-lengths to ends and detangle hair
Apply Leave in Conditioner to wet hair evenly through mid-lengths and ends.
Layer Curl Defining Gel on leave-in and scrunch upwards to define curls.
Once a week, apply generously in place of conditioner and leave on 10–20 minutes.
Loved By Curly Clubs
Finally a brand that understands Indian curls! My hair stays defined for 3-4 days with minimal effort.
Finally a brand that understands Indian curls! My hair stays defined for 3-4 days with minimal effort.
The Hair Bible
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Best Curly Hair Products in India: A Complete Guide
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Hair Density Guide: Fine, Medium & Coarse Hair Explained
Asha Barrak, Founder of Ashba Botanics
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Upgrade Routine