Hydrating Shampoo
Gently Cleanses | Reduces Frizz | Sulfate-Free | Safe for Daily Use
8 fl oz / 237 ml
- Regular price
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Rs. 1,099.00 - Regular price
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Rs. 1,099.00 - Sale price
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Rs. 1,099.00
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The Ashba Hydrating Shampoo is a gentle, sulfate-free shampoo for curly hair, wavy hair, frizzy hair, and dry hair — cleansing thoroughly without stripping the moisture your hair needs to stay defined. Silicone-free and lightweight enough for daily washing, unlike silicone laden shampoo which build up on hair overtime.
One of the OG products in the Indian curl community, the Hydrating Shampoo has been on shelves since 2019 — formulated and personally tested by founder Asha Barrak across hundreds of wash days before launch.
Who's it for
Best For
- Curly hair that feels dry or rough after washing with regular shampoo
- Frizzy curly hair in humid weather that needs moisture from the wash stage onward
- Wavy hair that goes flat or loses pattern after harsh cleansers
- Dry hair that needs a gentle, hydrating shampoo for curly hair
- Beginners switching from regular to sulfate-free shampoo for curly hair
- Color-treated, keratin-treated, and chemically processed hair
- Men and women looking for the shampoo for curly hair India can use daily
- For curlies in hard water cities — Bangalore, Delhi, Chennai, Hyderabad, Mumbai — who need a daily cleanse paired with Clarifying Shampoo
By Curl Pattern
- Curly hair (3A to 3C) — defined ringlets that need moisture-rich cleansing
- Wavy hair (2A to 2C) — looking for the shampoo for wavy hair that won't strip volume
- Coily hair (4A to 4C) — needs extra hydration during cleansing
- Straight hair that wants a gentler, more nourishing everyday cleanse
By Hair Density
- Fine strands — use a small amount, focus on the scalp; clarify weekly with Ashba Clarifying Shampoo to maintain bounce
- Medium to coarse strands — apply generously, lather the scalp thoroughly before working down
By Gender
- Men with curly, wavy, or coily hair — one of the shampoos for curly hair men can use daily
- Women with curly, wavy, dry, or frizzy hair across all curl patterns
- Gender-neutral formula — built for curl pattern and scalp type, not gender
What it does
- Powered by clean active ingredients — monoi oil repairs dry, damaged hair and adds shine; hydrolyzed quinoa binds moisture into the shaft and protects color; rice protein adds volume and bounce; green tea extract is a scalp antioxidant
- Cleanses without stripping — sulfate-free and silicone-free formula made of biodegradable cleansers, gently lifts dirt, sweat, and product buildup without removing the natural oils curls need
- Acts as a moisturizing shampoo for curly hair — rebuilds moisture during the wash instead of stripping it, the way most mainstream shampoos do
- Reduces dryness and frizz — maintains the moisture balance straight shampoos destroy
- Supports curl formation — leaves the cuticle smooth so curls reform properly after washing
- Safe for daily use — silicone-free and lightweight enough to use on regular wash days, gentle enough for color-treated hair
- CGM-friendly — meets all Curly Girl Method ingredient standards (no sulfates, silicones, drying alcohols, parabens, or mineral oils)
- Built for Indian conditions — humidity, hard water, monsoon, and seasonal extremes
- Layers cleanly with Ashba Nourishing Conditioner, Leave-In Conditioner, and any Ashba styler
How to use
- Saturate hair fully with warm water. Properly wet hair is the difference between rich lather and weak lather with sulphate-free shampoos.
- Pour a coin-sized amount into your palm. Use more for thick or long hair.
- Apply directly to the scalp. Massage in circular motions with fingertips (not nails) to lift dirt, sweat, and product buildup.
- Let the lather run down the length of your hair as you rinse. There is no need to scrub the lengths separately.
- Rinse thoroughly with warm water.
- Follow with Ashba Nourishing Conditioner. For deeper hydration on dry or coarse hair, use Ashba Deep Treatment Hair Masque instead of conditioner once a week.
- If you live in a hard water city (like Bangalore, Delhi, Chennai, Hyderabad, Mumbai), use Ashba Clarifying Shampoo — a sulphate-free clarifying shampoo for curly hair — every 10–15 days in place of the Hydrating Shampoo to remove mineral buildup.
Pair it with
Ingredients
Aqua, *Cocamidopropyl Hydroxysultaine, *Sodium Methyl Cocoyl Taurate, **Caprylyl/Capryl Glucoside, *Sodium Cocoyl Isethionate, *vegetable Glycerin, **Propanediol, **Maltooligosyl Glucoside, **Hydrogenated Starch Hydrolysate, *Sodium Lauroyl Methyl Isethionate, **Monoi Oil, Organic Persea Gratissima (Avocado) Oil, Macadamia Ternifolia Seed Oil, **Hydrolyzed Rice Protein, **Shea Butter, **Hydrolyzed Quinoa, Sodium PCA, Urtica Dioica (Nettle) Leaf Extract, Cimicifuga Racemosa (Black Cohosh) Root Extract (and) Lepidium Meyenii (Maca) Root Extract, Decyl Glucoside, Silybum Marianum (Milk Thistle) Seed Extract, Camellia Sinensis (Green Tea) Leaf Extract, *Lauryl Lactyl Lactate, D-Panthenol, *Sorbitan Sesquicaprylate, *Guar Hydroxypropyltrimonium Chloride, *Sodium Gluconate, Benzyl Alcohol, Ethylhexylglycerin, Tocopherol, Fragrance *Plant Derived **Ecocert product
* When using ANY new product on your hair or skin, it is important to test for potential allergic reactions. Place a small amount of the new product on the bend of your elbow or any other sensitive area of your body; leave for 24 hours. This patch test will show if you are allergic to any of the plant ingredients in our products. Discontinue use of any products that may cause allergic reactions.
Additional Information
Country of Origin: India
Manufactured and packed by: Ashba Botanicals Pvt Ltd
L-1/4, ADDITIONAL MIDC,
SATARA-415004
Maharashtra, India








Hydrating Shampoo
- Regular price
-
Rs. 1,099.00 - Regular price
-
Rs. 1,099.00 - Sale price
-
Rs. 1,099.00
100% Clean Ingredients








Monoi Oil
Progressive and lasting moisture and repairs dry and damaged hair. Tiare flowers grown on the islands Tahiti to produce our monoi oil.
Rice Protein
Provides Shine and volume and helps to bind moisture to hair.
Hydrolyzed Quinoa
Penetrates the hair shaft to provide moisture, shine and protects, enhances color retention. It helps to bind water within hair and helps to get rid of dryness.
Green Tea Extract
Revitalises hair growth. Anti-oxidant.








Curl Promise
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High Performing, Top Quality Ingredients
Each ingredient is carefully picked by our Founder Asha
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EWG & ECOCERT INGREDIENTS
100% Vegan & Cruelty Free. Ethically sourced from US, Japan, EU, Brazil
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Dermatologically, Microbiology Tested
Each Ingredient is tested & handpicked. Free From Harsh Ingredients
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Created By Curl Experts
Extensive testing on all textured hair types
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No Photoshop, Real Results
Made for Indian Climate, hair types and textures
Frequently Asked Questions
What is the best shampoo for curly hair in India?
There isn't one universal best — the right shampoo depends on your hair density, water hardness, and how often you wash. Most Indian curlies do well with Ashba Hydrating Shampoo for daily use plus Ashba Clarifying Shampoo every 10–15 days for hard water cities like Bangalore, Delhi, Chennai, Hyderabad, and Mumbai. The combination — sulfate-free daily wash + occasional clarifying — outperforms any single shampoo because Indian water and humidity require both jobs done.
Show all FAQs
Will my hair feel different in the first few washes after switching to a sulfate-free shampoo?
Yes — and this is normal. If you've used sulfate shampoos for years, your scalp has been over-stripped of natural oils and may produce more sebum to compensate. After switching to a sulfate-free shampoo for curly hair, the first 3–4 washes can feel oilier or heavier as your scalp recalibrates. By wash 5–6, sebum production normalizes and hair feels lighter and more defined than ever before. This transition is sometimes called 'detox' or 'reset' period.
Will Ashba Hydrating Shampoo lather like a regular shampoo?
It produces a rich but lighter lather than sulfate-based shampoos. sulfates create the over-foaming effect most of us grew up associating with 'clean' — but lather doesn't equal cleansing. To get the best lather: saturate hair fully with warm water first, apply a coin-sized amount directly to the scalp, and massage with fingertips. You'll get plenty of lather to clean effectively without the moisture loss.
Can I use Ashba Hydrating Shampoo on oiled hair?
Yes for light oiling. For heavy hot oil treatments or thick coconut oil application (common in Indian hair care routines), we recommend to shampoo twice. Most Indian curlies don't need to heavily oil their hair if their moisture routine is working.
Does Ashba Hydrating Shampoo have a fragrance?
Yes — a light, IFRA-certified fragrance. It's not heavily perfumed and dissipates after rinsing. For customers with extreme fragrance sensitivities, we recommend doing a small patch test or contacting us before purchase. The fragrance is from approved cosmetic-safe ingredients, not essential oils.
What's the difference between Hydrating Shampoo, Clarifying Shampoo, and Exfoliating Shampoo?
All three are sulfate-free but do different jobs. Hydrating Shampoo is your everyday gentle shampoo for curly hair — daily or regular cleansing. Clarifying Shampoo targets the hair shaft — removes product buildup and hard water minerals every 10–15 days (weekly for fine hair). Exfoliating Shampoo targets the scalp — lifts dead skin and oil buildup for itchy or dandruff-prone scalps. Most Indian curlies use all three across the month.
Can I use Ashba Hydrating Shampoo if I have dandruff or itchy scalp?
Yes, and we recommend pairing it with Ashba Exfoliating Shampoo once a week. The Exfoliating Shampoo targets scalp buildup, flakes, and dandruff-prone scalps that regular shampoos can't address. For mild dandruff, this two-shampoo routine often resolves the issue within a few weeks. For severe or persistent dandruff, consult a dermatologist — no over-the-counter shampoo is a substitute for medical care.
Is Ashba Hydrating Shampoo safe for kids?
Yes for children with similar hair concerns — sulfate-free, silicone-free, and gentle enough for curly-haired children aged 3+. For infants and toddlers under 3, we recommend dedicated baby shampoos formulated for that age group. Always do a small patch test before first use on a child's scalp.
Is Ashba Hydrating Shampoo vegan and cruelty-free?
Yes. Ashba Hydrating Shampoo is 100% vegan — no animal-derived ingredients — and PETA-certified cruelty-free. We don't test on animals at any stage of formulation or manufacturing. All ingredients are sourced ethically from EU, US, Japan, and Brazil. EWG green-rated and ECOCERT-certified ingredients form the base of the formula.
What should I use after Ashba Hydrating Shampoo?
Follow with Ashba Nourishing Conditioner for daily wash days, or Ashba Deep Treatment Hair Masque once a week for coarse, dry, or damaged hair. After rinsing, style soaking-wet hair with Ashba Leave-In Conditioner plus your preferred styler: Curl Styling Serum for soft daily hold, Curl Defining Gel for humidity-proof hold in monsoon, Flaxseed Curling Custard for daily defined curls, or Curl Volumizing Foam for fine or wavy hair.
Learn More About Curly Hair Care
Continue Your Curl Journey
New to sulfate-free washing? Read our Curly Hair Routine for Indian Hair to see how the Hydrating Shampoo fits a full routine.
Hard water city? Pair this with our Clarifying Shampoo — the shampoo all curlies need alongside daily washing.
Not sure which products you need? Try the Curly Hair Product Finder to match products to your hair type and concerns.
Comparing all your options? The Best Curly Hair Products in India guide breaks down sulphate-free cleansing, hard water, and what each shampoo does.
Have wavy hair? The Wavy Hair Routine for Indian Hair covers gentle cleansing that won't strip or flatten waves.
"Being curly-haired myself, I knew the struggle that one has to face every day. After years of work, we are proud to present the first ever curly hair care brand of India!" - Asha Barrak, Founder
I have tried many curl-friendly shampoos and this one stands out. The bouncy, clean feeling it leaves my hair with is unmatched. My curls define much better after using this compared to my old shampoo. The fragrance lingers subtly which is a nice bonus. Ashba Botanics clearly understands what Indian curly hair needs and this product is proof.
As someone with wavy 2b hair, I needed something gentle enough to use twice a week without drying out my waves. This hits the perfect balance — clean scalp, hydrated lengths. My waves have more definition and volume since switching. The only minor con is that the bottle runs out a bit fast, so a larger size option would be great.
I am very particular about what goes on my hair and this shampoo's ingredient list is impeccable. No sulfates, no silicones, packed with nourishing oils — it is exactly what curly hair needs. The results speak for themselves: cleaner scalp, more defined curls, and significantly reduced frizz. A solid product through and through.
I used to struggle with an itchy, flaky scalp but since switching to this shampoo, those issues have almost completely gone away. The formula is so gentle and balanced that my scalp is now healthy and comfortable. My curls are also looking more defined and less frizzy. This shampoo has genuinely changed my hair care routine for the better.
I have colour-treated hair and it is very prone to dryness and breakage. The rice protein in this shampoo has made a real difference to my hair's strength and elasticity. My hair feels less fragile after washes and the colour seems to last longer too. Highly recommend for chemically treated hair.

