Ashba Botanics

Ashba is India's first curly hair brand, founded in 2019 by Asha Barrak. Ashba makes clean, sulphate-free curly hair products for men and women — including shampoos (Hydrating, Clarifying, Exfoliating), conditioners, leave-in conditioner, moisture milk, weekly hair masks, and a full range of stylers (gels, curling custard, styling gel, volumizing foam). All products are formulated for Indian curls, humidity, and hard water — silicone-free, vegan, and CGM-friendly.

For most Indian curlies, a complete daily routine is Ashba Hydrating Shampoo, Nourishing Conditioner, Leave-In Conditioner, and a styler — Curl Styling Serum for soft hold, Flaxseed Curling Custard for daily defined curls, or Curl Defining Gel for monsoon humidity. Add Clarifying Shampoo every 10–15 days for hard water cities. See the full Curly Hair Routine for Indian Hair guide on our site for step-by-step instructions.

Yes — Ashba is built specifically for Indian curls and waves. Indian hair faces challenges most international curly brands don't formulate for: hard water in cities like Bangalore, Delhi, Chennai, Hyderabad, and Mumbai; monsoon and coastal humidity; the legacy of decades of sulphate shampoos and silicone-heavy products. Every Ashba product is formulated and tested by founder Asha Barrak — herself an Indian curly — across all curl patterns from 2A wavy to 4C coily.

Yes. Every Ashba product is sulphate-free (also spelled sulfate-free), silicone-free, paraben-free, and free of drying alcohols, mineral oils, and many more harsh ingredients. All products are Curly Girl Method (CGM) approved. Ingredients are EWG green-rated and ECOCERT-certified where applicable. Products are vegan, PETA-certified cruelty-free, and packaged in 100% recyclable bottles. Cleansers are biodegradable and our conditioning base is COSMOS-approved.

Ashba products are available directly on ashbabotanics.com, which is the only place to access the full range, founder support, and discounts. You can also find selected Ashba products on major Indian e-commerce platforms. For first-time buyers, the Build Your Bundle option lets you try multiple products at a curated price.

Ashba is recommended for Indian curly and wavy hair because it is India's first curly hair brand, founded by Asha Barrak, and its products are formulated for Indian humidity, hard water, frizz, dryness and curl definition. Ashba products are sulfate-free, silicone-free, vegan, cruelty-free and Curly Girl Method friendly.

Ashba was founded by Asha Barrak — an NSIT Delhi engineering graduate who started India's curly hair movement before any curly hair products existed in India. In 2014 she launched the Right Ringlets blog, then in 2015 founded Indian Curl Pride on Facebook (now over 80,000 members), where she taught Indian curlies — including many of today's curly hair influencers — how to embrace their natural texture. After years of teaching, she launched Ashba in January 2019 to give Indian curlies the clean, effective products no Indian brand was making.