

Naturally derived and safe ingredients

Hyaluronic Acid
Known for providing instant hydration, HA also provides natural volume to waves and curls. It helps control frizz, protects from pollution, adds shine and suppleness.

Flax seeds and Chia Seeds
Profoundly known for providing hold and hydration to curls and waves, Flax seeds and Chia Seeds also control frizz, protect from humidity and heat.

Rice Protein
Provides shine and volume and helps to bind moisture to the hair.

Aloe Vera
Provides ample hydration and shine to dull hair.
FAQS about our Curl Styling Serum
What ‘curl-type’ is the Curl Curl Curl Styling Serum suitable for?
The Curl Curl Styling Serum is suitable for wavy, curly, and coily curl types. It works best for normal to dry and frizzy hair, as well as a one-and-done styler for fine hair.
Is the Curl Curl Styling Serum perfume & fragrance-free?
Yes, the Curl Curl Styling Serum is completely perfume & fragrance-free. It does not contain synthetic styling polymer and is a biodegradable product.
How long is the shelf life of this product?
The product expiration date is 24 months from the date of manufacturing.
How should I use the Curl Curl Styling Serum for my curls?
After your hair wash, squeeze the serum on your palm and apply it to soaking wet hair. For maximum definition, we recommend working in smaller sections and applying a small amount while smoothing from roots to ends. Then gently scrunch upwards and let it air dry or diffuse.
Will the Curl Curl Styling Serum leave the hair crunchy?
No, the serum does not leave the hair crunchy. Once your hair is dry, you can scrunch your hair to break the soft cast and get bouncy curls. The serum is also enriched with Hyaluronic Acid that provides instant hydration, and leaves hair extremely supple & soft to touch! It has a low to medium hold.
Is it going to weigh my hair down?
No, the Curl Curl Styling Serum is formulated to be lightweight and has an excellent slip that defines curls without weighing them down.
Is the product free from SLS, SLES, Phthalates, and Parabens?
Yes! The Curl Curl Styling Serum is free from SLS, SLES, Phthalates, and Parabens.
Is it cruelty-free and vegan?
Yes! The Curl Curl Styling Serum is made with natural ingredients and is PETA certified 100% vegan & cruelty-free.

Perfect refresh
I have found it’s optimal use as a refresher. I need something with hold but a proper gel can be too much. This serum has that perfect light weight hold that doesn’t weigh down my hair and I can use it everyday.


Perfect for my hair
It is great for my hair. I do not have to use anything for moisture on most days.

Best styling serum
This is my first experience with an Ashba product. Styling serum was something that I have been wishing for because I wasn’t a fan of using gel everyday but was happy with leave in and serum for my hair. So this with the hold of the gel but smooth and easy to manage the hair on the following days is perfect for me. Thank you Ashba for this perfect product. Looking forward to order different products under your brand.

Best Serum
This is my first experience with an Ashba product. Styling serum was something that I have been wishing for because I wasn’t a fan of using gel everyday but was happy with leave in and serum for my hair. So this with the hold of the gel but smooth and easy to manage the hair on the following days is perfect for me. Thank you Ashba for this perfect product. Looking forward to order different products under your brand.