{"title":"Winter Collection","description":"","products":[{"product_id":"strengthening-hair-mask","title":"Strengthening hair mask","description":"\u003cp\u003eThe Ashba Strengthening Hair Mask is a deep repair treatment for curly, wavy, and damaged hair — a weekly intensive that rebuilds strength, restores moisture, and revives curls worn down by heat, hard water, color, and years of harsh products. As a hair mask for curly hair built around a 5-in-1 baobab super protein, rice protein and wheat protein, it works deeper than an everyday conditioner to repair damage from the inside.\u003c\/p\u003e\n\u003cp\u003eThis is the treatment Asha recommends when curls feel dry, rough, brittle, or over-processed. Where the Nourishing Conditioner is your everyday moisture step, the Strengthening Hair Mask is the weekly deep conditioning hair mask that does the heavy repair — strengthening the hair shaft, smoothing the cuticle, and bringing damaged curls back to life. Used as a weekly deep conditioner for curly hair, this silicone-free, protein-rich curly hair mask is safe on color-treated, keratin-treated, and chemically processed hair.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192462352426,"sku":"ASH005","price":1299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/13_252a0f08-f353-452f-bfa5-ca4659bbd4ad.png?v=1724873660"},{"product_id":"nourishing-conditioner","title":"Nourishing Conditioner","description":"\u003cp\u003eThe Ashba Nourishing Conditioner is a deeply moisturizing conditioner for curly hair, wavy hair, dry hair and frizzy hair — formulated for Indian hair to soften, detangle, and replace the moisture that curly textures lose between washes. As a silicone-free curly hair conditioner rich with shea butter, argan oil, and avocado oil, it smooths the cuticle and controls frizz without the buildup that silicone-heavy conditioners leave behind.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192464646186,"sku":"ASH002","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/2_81083716-df65-417c-a1d9-2c76a4658b45.png?v=1724927652"},{"product_id":"hydrating-shampoo","title":"Hydrating Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Ashba Hydrating Shampoo is a gentle, sulfate-free shampoo for curly hair, wavy hair, frizzy hair, and dry hair — cleansing thoroughly without stripping the moisture your hair needs to stay defined. Silicone-free and lightweight enough for daily washing, unlike silicone laden shampoo which build up on hair overtime.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne of the OG products in the Indian curl community, the Hydrating Shampoo has been on shelves since 2019 — formulated and personally tested by founder Asha Barrak across hundreds of wash days before launch.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192463040554,"sku":"ASH001","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/10_9748b88e-2cfe-43cf-9842-b0fac1bbb407.png?v=1724927652"},{"product_id":"leave-in-conditioner","title":"Leave-In Conditioner","description":"\u003cp\u003eThe Ashba Leave-In Conditioner is a lightweight, hydrating formula built for curly, wavy, frizzy, and dry hair that needs continuous moisture in Indian humidity, hard water, and seasonal extremes. It's been one of Ashba's two original products since the brand launched in January 2019 — formulated and personally tested by founder Asha Barrak across hundreds of wash days before launch.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192464154666,"sku":"ASH003","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/2000x2000_4014717a-9926-4c3f-a52e-e9b947ffd08f.png?v=1726754636"},{"product_id":"hydrating-curl-styling-gel","title":"Hydrating Curl Styling Gel","description":"\u003cp\u003eThe Ashba Hydrating Curl Styling Gel previously known as Curl Styling Serum Gel is a lightweight, soft-hold curl gel for curly hair and waves — the gentlest styler in the Ashba range. The serum gives natural, touchable definition without stickiness, while 1% hyaluronic acid and rice protein flood thirsty curls with hydration. As a hydrating curl serum and soft-hold styling gel in one, it defines fine to medium curls without weighing them down.\u003c\/p\u003e\n\u003cp\u003eThis is the styler Asha reaches for on everyday low-effort days, and the one she recommends for fine hair that drowns under heavier gels. The hold comes from plant-based bio-polymers, not petroleum-based synthetic ones, so curls stay soft and movable. \u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40339266666538,"sku":"ASH007","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/10.png?v=1724873177"},{"product_id":"exfoliating-shampoo","title":"Exfoliating Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe Ashba Exfoliating Shampoo is a scalp cleansing shampoo for curly hair that gently scrubs away dead skin, product buildup, and flakes — the kind of deep clean a regular shampoo can't deliver. Built with natural cellulose beads, fruit extracts, charcoal, and Apiscalp® — a celery seed active clinically proven to decrease flaking on textured hair by 48% in just 3 weeks — this exfoliating shampoo doubles as a scalp scrub and scalp clarifying shampoo, giving itchy, flaky, or dandruff-prone scalps a true reset without harsh microbeads or stripping sulphates.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is the shampoo Asha reaches for when the scalp itself is the problem. Where the Hydrating Shampoo cleanses hair daily and the Clarifying Shampoo lifts mineral buildup from the hair shaft, the Exfoliating Shampoo targets the scalp — Apiscalp® delivers 80% relief in itching and 52% relief from dry and oily dandruff while the exfoliants lift away dead skin, resetting the scalp environment that healthy curls grow from. Used every 1–2 weeks, it's the scalp care step most Indian curl routines are missing.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40626915377194,"sku":"ASH010","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/4_616354ca-e8b2-4476-91ce-12c0da0c468d.png?v=1724873423"},{"product_id":"clarifying-shampoo","title":"Clarifying Shampoo","description":"\u003cp\u003eThe Ashba Clarifying Shampoo is a sulfate-free clarifying shampoo for curly hair and all other hair types that deep-cleanses product buildup, hard water minerals, and residue from pollution that an everyday shampoo leaves behind. As a deep cleansing shampoo built for Indian water, it resets dull, weighed-down curls — without the harsh stripping that traditional clarifying shampoos are known for. It's the sulphate-free clarifying shampoo India's curl community reaches for when hard water dulls their curls.\u003c\/p\u003e\n\u003cp\u003eThis is the reset Asha built for hard water India. Across cities like Bangalore, Delhi, Chennai, Hyderabad, and Mumbai, hard water leaves a mineral film on curls that flattens bounce and blocks moisture — and styling products, oils, and styling products (especially with silicone) add their own buildup over time. Used every 10–15 days, the Clarifying Shampoo clears all of it in one wash, so your regular Hydrating Shampoo and conditioner can actually work. It's a clarifying shampoo with a deep cleanse that still respects the moisture curls need.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40626998509610,"sku":"ASH011","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/1_33a3ced7-24e0-4525-966d-4bde53d4de7b.png?v=1724871817"},{"product_id":"nourishing-conditioner-50-ml","title":"Nourishing Conditioner - 50 ML","description":"\u003cp\u003eReplenish lost moisture and melt tangles away with a specially crafted formula for wavy and curly hair.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41034609721386,"sku":"ASHMI002","price":350.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/14.png?v=1724875266"},{"product_id":"leave-in-conditioner-50-ml","title":"Leave-in Conditioner - 50 ML","description":"\u003cp\u003eAn ultra hydrating leave-in conditioner to give you the extra moisture your hair craves. For wavy and curly hair.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41034658414634,"sku":"ASHMI003","price":320.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/16.png?v=1724875266"},{"product_id":"hair-masque-50-ml","title":"Hair Masque - 50 ML","description":"\u003cp\u003eDeep treatment masque with vegan superfood blend of plant butters, oils and protein to fortify and replenish dry hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41034658611242,"sku":"ASHMI005","price":410.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/20.png?v=1724875267"},{"product_id":"hair-reset-combo","title":"Hair Reset Combo","description":"Restore your hair's natural beauty with Ashba Botanics' Hair Reset Combo. Begin with our Clarifying Shampoo to deeply cleanse and remove buildup. Use it once or twice a month. Our Exfoliating Shampoo gently purifies and detoxifies your scalp. It removes dandruff, itchiness, and flakiness. Use it once a week. Say goodbye to dull, lifeless hair and hello to a fresh start with this powerful duo!","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289390948394,"sku":"ABCMB08","price":1348.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Hair_Reset_Routine.png?v=1724930448"},{"product_id":"hair-revival-combo","title":"Hair Revival Combo","description":"Revive your hair with Ashba Botanics' Hair Revival Combo. Start with our Hydrating Shampoo for a gentle cleanse. Follow up with our Nourishing Conditioner to restore moisture and softness. Treat your hair to deep hydration and repair with our Deep Treatment Hair Masque for luscious, revitalized locks. Say hello to healthy, beautiful hair with every wash!","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289412050986,"sku":"ABCMB03","price":3147.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Hair_Revival_Combo_7b3295f7-873a-476e-beb6-13f8929f7d66.png?v=1724930448"},{"product_id":"cleanse-condition-duo","title":"Cleanse \u0026 Condition Duo","description":"Experience the ultimate hair care ritual with our Cleanse \u0026amp; Condition Duo featuring the Ashba Hydrating Shampoo and Nourishing Conditioner. Begin your journey to luxurious locks with the Ashba Hydrating Shampoo, enriched with nourishing ingredients that cleanse your scalp while leaving your hair hydrated and revitalized. Follow it up with our indulgent Nourishing Conditioner, formulated to deeply moisturize and strengthen each strand, leaving your hair silky smooth, and detangled. Infused with botanical extracts and essential oils, this duo pampers your hair with a blend of hydration and nutrients, giving you a salon-worthy experience with every wash.","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41299748487210,"sku":"ABCMB10","price":1978.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/white_bg.png?v=1724927652"}],"url":"https:\/\/ashbabotanics.com\/collections\/winter-collection.oembed?page=2","provider":"Ashba Botanics","version":"1.0","type":"link"}