{"title":"Reduce Buildup","description":"","products":[{"product_id":"hydrating-shampoo","title":"Hydrating Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Ashba Hydrating Shampoo is a gentle, sulfate-free shampoo for curly hair, wavy hair, frizzy hair, and dry hair — cleansing thoroughly without stripping the moisture your hair needs to stay defined. Silicone-free and lightweight enough for daily washing, unlike silicone laden shampoo which build up on hair overtime.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne of the OG products in the Indian curl community, the Hydrating Shampoo has been on shelves since 2019 — formulated and personally tested by founder Asha Barrak across hundreds of wash days before launch.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192463040554,"sku":"ASH001","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/10_9748b88e-2cfe-43cf-9842-b0fac1bbb407.png?v=1724927652"},{"product_id":"exfoliating-shampoo","title":"Exfoliating Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe Ashba Exfoliating Shampoo is a scalp cleansing shampoo for curly hair that gently scrubs away dead skin, product buildup, and flakes — the kind of deep clean a regular shampoo can't deliver. Built with natural cellulose beads, fruit extracts, charcoal, and Apiscalp® — a celery seed active clinically proven to decrease flaking on textured hair by 48% in just 3 weeks — this exfoliating shampoo doubles as a scalp scrub and scalp clarifying shampoo, giving itchy, flaky, or dandruff-prone scalps a true reset without harsh microbeads or stripping sulphates.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is the shampoo Asha reaches for when the scalp itself is the problem. Where the Hydrating Shampoo cleanses hair daily and the Clarifying Shampoo lifts mineral buildup from the hair shaft, the Exfoliating Shampoo targets the scalp — Apiscalp® delivers 80% relief in itching and 52% relief from dry and oily dandruff while the exfoliants lift away dead skin, resetting the scalp environment that healthy curls grow from. Used every 1–2 weeks, it's the scalp care step most Indian curl routines are missing.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40626915377194,"sku":"ASH010","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/4_616354ca-e8b2-4476-91ce-12c0da0c468d.png?v=1724873423"},{"product_id":"clarifying-shampoo","title":"Clarifying Shampoo","description":"\u003cp\u003eThe Ashba Clarifying Shampoo is a sulfate-free clarifying shampoo for curly hair and all other hair types that deep-cleanses product buildup, hard water minerals, and residue from pollution that an everyday shampoo leaves behind. As a deep cleansing shampoo built for Indian water, it resets dull, weighed-down curls — without the harsh stripping that traditional clarifying shampoos are known for. It's the sulphate-free clarifying shampoo India's curl community reaches for when hard water dulls their curls.\u003c\/p\u003e\n\u003cp\u003eThis is the reset Asha built for hard water India. Across cities like Bangalore, Delhi, Chennai, Hyderabad, and Mumbai, hard water leaves a mineral film on curls that flattens bounce and blocks moisture — and styling products, oils, and styling products (especially with silicone) add their own buildup over time. Used every 10–15 days, the Clarifying Shampoo clears all of it in one wash, so your regular Hydrating Shampoo and conditioner can actually work. It's a clarifying shampoo with a deep cleanse that still respects the moisture curls need.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40626998509610,"sku":"ASH011","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/1_33a3ced7-24e0-4525-966d-4bde53d4de7b.png?v=1724871817"},{"product_id":"hair-reset-combo","title":"Hair Reset Combo","description":"Restore your hair's natural beauty with Ashba Botanics' Hair Reset Combo. Begin with our Clarifying Shampoo to deeply cleanse and remove buildup. Use it once or twice a month. Our Exfoliating Shampoo gently purifies and detoxifies your scalp. It removes dandruff, itchiness, and flakiness. Use it once a week. Say goodbye to dull, lifeless hair and hello to a fresh start with this powerful duo!","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289390948394,"sku":"ABCMB08","price":1348.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Hair_Reset_Routine.png?v=1724930448"},{"product_id":"hair-revival-combo","title":"Hair Revival Combo","description":"Revive your hair with Ashba Botanics' Hair Revival Combo. Start with our Hydrating Shampoo for a gentle cleanse. Follow up with our Nourishing Conditioner to restore moisture and softness. Treat your hair to deep hydration and repair with our Deep Treatment Hair Masque for luscious, revitalized locks. Say hello to healthy, beautiful hair with every wash!","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289412050986,"sku":"ABCMB03","price":3147.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Hair_Revival_Combo_7b3295f7-873a-476e-beb6-13f8929f7d66.png?v=1724930448"}],"url":"https:\/\/ashbabotanics.com\/collections\/reduce-buildup.oembed","provider":"Ashba Botanics","version":"1.0","type":"link"}