{"title":"Curly Hair for Men","description":"\u003cp\u003e\u003cstrong\u003eCurly hair products built for Indian men.\u003c\/strong\u003e Most men's grooming is formulated for straight hair. Most curly brands market only to women. Ashba is built for curl pattern, not gender — by the founder of India's first curly hair brand. Sulphate-free shampoos, leave-ins, and stylers for curly, wavy, and frizzy male hair.\u003c\/p\u003e","products":[{"product_id":"nourishing-conditioner","title":"Nourishing Conditioner","description":"\u003cp\u003eThe Ashba Nourishing Conditioner is a deeply moisturizing conditioner for curly hair, wavy hair, dry hair and frizzy hair — formulated for Indian hair to soften, detangle, and replace the moisture that curly textures lose between washes. As a silicone-free curly hair conditioner rich with shea butter, argan oil, and avocado oil, it smooths the cuticle and controls frizz without the buildup that silicone-heavy conditioners leave behind.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192464646186,"sku":"ASH002","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/2_81083716-df65-417c-a1d9-2c76a4658b45.png?v=1724927652"},{"product_id":"hydrating-shampoo","title":"Hydrating Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Ashba Hydrating Shampoo is a gentle, sulfate-free shampoo for curly hair, wavy hair, frizzy hair, and dry hair — cleansing thoroughly without stripping the moisture your hair needs to stay defined. Silicone-free and lightweight enough for daily washing, unlike silicone laden shampoo which build up on hair overtime.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne of the OG products in the Indian curl community, the Hydrating Shampoo has been on shelves since 2019 — formulated and personally tested by founder Asha Barrak across hundreds of wash days before launch.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192463040554,"sku":"ASH001","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/10_9748b88e-2cfe-43cf-9842-b0fac1bbb407.png?v=1724927652"},{"product_id":"hydrating-curl-styling-gel","title":"Curl Styling Serum","description":"\u003cp\u003eThe Ashba Curl Styling Serum Gel is a lightweight, soft-hold curl gel for curly hair and waves — the gentlest styler in the Ashba range. The serum gives natural, touchable definition without stickiness, while 1% hyaluronic acid and rice protein flood thirsty curls with hydration. As a hydrating curl serum and soft-hold styling gel in one, it defines fine to medium curls without weighing them down.\u003c\/p\u003e\n\u003cp\u003eThis is the styler Asha reaches for on everyday low-effort days, and the one she recommends for fine hair that drowns under heavier gels. The hold comes from plant-based bio-polymers, not petroleum-based synthetic ones, so curls stay soft and movable. \u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40339266666538,"sku":"ASH007","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/10.png?v=1724873177"},{"product_id":"curl-volumizing-foam","title":"Curl Volumizing Foam","description":"\u003cp\u003eThe Ashba Curl Volumizing Foam is a lightweight hair foam for curly hair that adds volume, lift, and soft definition to fine and wavy textures — without weighing them down. As a modern hair mousse for curly hair built without aerosol gases or propellants, it gives you the volume and slip of a traditional mousse with a cleaner, water-based formula that's better for hair and the planet.\u003c\/p\u003e\n\u003cp\u003eThis is the styler Asha reaches for when fine curls fall flat or waves need a lift at the roots. Where heavier gels and custards weigh fine hair down, the Curl Volumizing Foam adds airy volume and soft hold while corn starch and rice protein give curls definition and bounce. It's the foam (and mousse) for curlies who want fullness, lift, and movement — not stiffness or crunch.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40473952878634,"sku":"ASH009","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/6.png?v=1724873297"},{"product_id":"clarifying-shampoo","title":"Clarifying Shampoo","description":"\u003cp\u003eThe Ashba Clarifying Shampoo is a sulfate-free clarifying shampoo for curly hair and all other hair types that deep-cleanses product buildup, hard water minerals, and residue from pollution that an everyday shampoo leaves behind. As a deep cleansing shampoo built for Indian water, it resets dull, weighed-down curls — without the harsh stripping that traditional clarifying shampoos are known for. It's the sulphate-free clarifying shampoo India's curl community reaches for when hard water dulls their curls.\u003c\/p\u003e\n\u003cp\u003eThis is the reset Asha built for hard water India. Across cities like Bangalore, Delhi, Chennai, Hyderabad, and Mumbai, hard water leaves a mineral film on curls that flattens bounce and blocks moisture — and styling products, oils, and styling products (especially with silicone) add their own buildup over time. Used every 10–15 days, the Clarifying Shampoo clears all of it in one wash, so your regular Hydrating Shampoo and conditioner can actually work. It's a clarifying shampoo with a deep cleanse that still respects the moisture curls need.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40626998509610,"sku":"ASH011","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/1_33a3ced7-24e0-4525-966d-4bde53d4de7b.png?v=1724871817"},{"product_id":"hydrating-shampoo-50-ml","title":"Hydrating Shampoo - 50 ML","description":"\u003cp\u003eLuxurious hydrating formula softly cleanses hair and scalp without stripping natural oils. For wavy and curly hair.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41034605559850,"sku":"ASHMI001","price":260.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/15.png?v=1724875265"},{"product_id":"nourishing-conditioner-50-ml","title":"Nourishing Conditioner - 50 ML","description":"\u003cp\u003eReplenish lost moisture and melt tangles away with a specially crafted formula for wavy and curly hair.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41034609721386,"sku":"ASHMI002","price":350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/14.png?v=1724875266"},{"product_id":"curl-moisture-milk-50-ml","title":"Curl Moisture Milk - 50 ML","description":"\u003cp\u003eLet your curls take a dip into deep moisturization with the magic of Tucuma butter, Murumuru butter, and Moringa oil with a daily serving of our moisture milk!\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41034658644010,"sku":"ASHMI008","price":330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/18.png?v=1724875266"},{"product_id":"curl-styling-serum-50ml","title":"Curl Styling Serum - 50ml","description":"\u003cp\u003eEnriched with hydrating powerhouse Hyaluronic Acid for hair and infused with natural extracts, this lightweight styling gel has an excellent slip that defines curls without weighing down.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41829016698922,"sku":"ASHMI007","price":320.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/21.png?v=1724875266"},{"product_id":"curl-moisture-milk","title":"Curl Moisture Milk","description":"\u003cp\u003eThe Ashba Curl Moisture Milk is a rich daily moisturizer for curly hair built for coily, coarse, and wavy curls that need more moisture than a regular leave-in delivers. Used as a leave-in cream for curly hair, it works as a curl cream for wavy hair and a deep daily moisturizer for thirsty coily curls — layering cleanly under your styler to stop frizz and bring back softness, slip, and shine.\u003c\/p\u003e\n\u003cp\u003eThis is the moisture step Asha recommends when your hair feels dry no matter how much you condition. As Ashba's richest hair cream for curly hair and a true hair moisturizer for curly hair, it sits between the Leave-In Conditioner (lightweight, daily) and the Strengthening Hair Mask (intensive, weekly). Used as a leave in cream for curly hair, it layers cleanly under your styler. Tucuma and murumuru butters, moringa oil, and argan oil deliver deep moisture without the silicone coating you find in most curly hair creams. Used daily or on wash days, the Moisture Milk is the curly hair moisturizer that finally gives dry, coarse, and coily curls what they've been asking for.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41980880027690,"sku":"ASH008","price":1299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Website_Image_Pngs_2000x2000_11a61007-f7ae-43dd-91df-f2c9ac9f088b.png?v=1775217939"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/collections\/collection_pages_banner_f100516a-f0cc-489f-af20-7a571f44436a.png?v=1779526738","url":"https:\/\/ashbabotanics.com\/collections\/men-curly-hair.oembed","provider":"Ashba Botanics","version":"1.0","type":"link"}