{"title":"Curly Hair","description":"","products":[{"product_id":"strengthening-hair-mask","title":"Strengthening hair mask","description":"\u003cp\u003eThe Ashba Strengthening Hair Mask is a deep repair treatment for curly, wavy, and damaged hair — a weekly intensive that rebuilds strength, restores moisture, and revives curls worn down by heat, hard water, color, and years of harsh products. As a hair mask for curly hair built around a 5-in-1 baobab super protein, rice protein and wheat protein, it works deeper than an everyday conditioner to repair damage from the inside.\u003c\/p\u003e\n\u003cp\u003eThis is the treatment Asha recommends when curls feel dry, rough, brittle, or over-processed. Where the Nourishing Conditioner is your everyday moisture step, the Strengthening Hair Mask is the weekly deep conditioning hair mask that does the heavy repair — strengthening the hair shaft, smoothing the cuticle, and bringing damaged curls back to life. Used as a weekly deep conditioner for curly hair, this silicone-free, protein-rich curly hair mask is safe on color-treated, keratin-treated, and chemically processed hair.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192462352426,"sku":"ASH005","price":1299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/13_252a0f08-f353-452f-bfa5-ca4659bbd4ad.png?v=1724873660"},{"product_id":"nourishing-conditioner","title":"Nourishing Conditioner","description":"\u003cp\u003eThe Ashba Nourishing Conditioner is a deeply moisturizing conditioner for curly hair, wavy hair, dry hair and frizzy hair — formulated for Indian hair to soften, detangle, and replace the moisture that curly textures lose between washes. As a silicone-free curly hair conditioner rich with shea butter, argan oil, and avocado oil, it smooths the cuticle and controls frizz without the buildup that silicone-heavy conditioners leave behind.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192464646186,"sku":"ASH002","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/2_81083716-df65-417c-a1d9-2c76a4658b45.png?v=1724927652"},{"product_id":"hydrating-shampoo","title":"Hydrating Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Ashba Hydrating Shampoo is a gentle, sulfate-free shampoo for curly hair, wavy hair, frizzy hair, and dry hair — cleansing thoroughly without stripping the moisture your hair needs to stay defined. Silicone-free and lightweight enough for daily washing, unlike silicone laden shampoo which build up on hair overtime.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne of the OG products in the Indian curl community, the Hydrating Shampoo has been on shelves since 2019 — formulated and personally tested by founder Asha Barrak across hundreds of wash days before launch.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192463040554,"sku":"ASH001","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/10_9748b88e-2cfe-43cf-9842-b0fac1bbb407.png?v=1724927652"},{"product_id":"curl-defining-gel","title":"Curl Defining Gel","description":"\u003cp\u003eThe Ashba Curl Defining Gel is a strong hold gel for curly hair that locks in definition and fights frizz — even through Indian monsoon and coastal humidity. As a curl gel built for medium to coarse curls, it forms a light protective cast while drying, scrunches it out to get soft curls that move naturally without crunch or stickiness.\u003c\/p\u003e\n\u003cp\u003eThis is the styler Asha reaches for when humidity is the enemy. Where a soft styler gives up by midday in monsoon, the Curl Defining Gel holds the curl pattern against the moisture in the air — making it one of the most reliable hair styling gels for curly hair in India during the wettest months. As a hair styling gel for curly hair, it pulls double duty: definition and frizz control in one step.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41192461893674,"sku":"ASH004","price":1199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/8_b9e28035-f6ea-4bb5-a401-639150b742d1.png?v=1724872842"},{"product_id":"leave-in-conditioner","title":"Leave-In Conditioner","description":"\u003cp\u003eThe Ashba Leave-In Conditioner is a lightweight, hydrating formula built for curly, wavy, frizzy, and dry hair that needs continuous moisture in Indian humidity, hard water, and seasonal extremes. 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It is a curly hair gel, its hold comes from real flax seed and chia seed gel and plant-based bio-polymers, not petroleum-based synthetic ones, so curls stay soft, springy, and clump beautifully on everyday wear.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41219481174058,"sku":"ASH006","price":799.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Website-Image_Pngs_2000x2000_20250214_112607_0000.png?v=1739512707"},{"product_id":"hydrating-curl-styling-gel","title":"Hydrating Curl Styling Gel","description":"\u003cp\u003eThe Ashba Hydrating Curl Styling Gel previously known as Curl Styling Serum Gel is a lightweight, soft-hold curl gel for curly hair and waves — the gentlest styler in the Ashba range. The serum gives natural, touchable definition without stickiness, while 1% hyaluronic acid and rice protein flood thirsty curls with hydration. As a hydrating curl serum and soft-hold styling gel in one, it defines fine to medium curls without weighing them down.\u003c\/p\u003e\n\u003cp\u003eThis is the styler Asha reaches for on everyday low-effort days, and the one she recommends for fine hair that drowns under heavier gels. The hold comes from plant-based bio-polymers, not petroleum-based synthetic ones, so curls stay soft and movable. \u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40339266666538,"sku":"ASH007","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/10.png?v=1724873177"},{"product_id":"curl-volumizing-foam","title":"Curl Volumizing Foam","description":"\u003cp\u003eThe Ashba Curl Volumizing Foam is a lightweight hair foam for curly hair that adds volume, lift, and soft definition to fine and wavy textures — without weighing them down. As a modern hair mousse for curly hair built without aerosol gases or propellants, it gives you the volume and slip of a traditional mousse with a cleaner, water-based formula that's better for hair and the planet.\u003c\/p\u003e\n\u003cp\u003eThis is the styler Asha reaches for when fine curls fall flat or waves need a lift at the roots. Where heavier gels and custards weigh fine hair down, the Curl Volumizing Foam adds airy volume and soft hold while corn starch and rice protein give curls definition and bounce. It's the foam (and mousse) for curlies who want fullness, lift, and movement — not stiffness or crunch.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40473952878634,"sku":"ASH009","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/6.png?v=1724873297"},{"product_id":"exfoliating-shampoo","title":"Exfoliating Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe Ashba Exfoliating Shampoo is a scalp cleansing shampoo for curly hair that gently scrubs away dead skin, product buildup, and flakes — the kind of deep clean a regular shampoo can't deliver. Built with natural cellulose beads, fruit extracts, charcoal, and Apiscalp® — a celery seed active clinically proven to decrease flaking on textured hair by 48% in just 3 weeks — this exfoliating shampoo doubles as a scalp scrub and scalp clarifying shampoo, giving itchy, flaky, or dandruff-prone scalps a true reset without harsh microbeads or stripping sulphates.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is the shampoo Asha reaches for when the scalp itself is the problem. Where the Hydrating Shampoo cleanses hair daily and the Clarifying Shampoo lifts mineral buildup from the hair shaft, the Exfoliating Shampoo targets the scalp — Apiscalp® delivers 80% relief in itching and 52% relief from dry and oily dandruff while the exfoliants lift away dead skin, resetting the scalp environment that healthy curls grow from. Used every 1–2 weeks, it's the scalp care step most Indian curl routines are missing.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40626915377194,"sku":"ASH010","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/4_616354ca-e8b2-4476-91ce-12c0da0c468d.png?v=1724873423"},{"product_id":"clarifying-shampoo","title":"Clarifying Shampoo","description":"\u003cp\u003eThe Ashba Clarifying Shampoo is a sulfate-free clarifying shampoo for curly hair and all other hair types that deep-cleanses product buildup, hard water minerals, and residue from pollution that an everyday shampoo leaves behind. As a deep cleansing shampoo built for Indian water, it resets dull, weighed-down curls — without the harsh stripping that traditional clarifying shampoos are known for. It's the sulphate-free clarifying shampoo India's curl community reaches for when hard water dulls their curls.\u003c\/p\u003e\n\u003cp\u003eThis is the reset Asha built for hard water India. Across cities like Bangalore, Delhi, Chennai, Hyderabad, and Mumbai, hard water leaves a mineral film on curls that flattens bounce and blocks moisture — and styling products, oils, and styling products (especially with silicone) add their own buildup over time. Used every 10–15 days, the Clarifying Shampoo clears all of it in one wash, so your regular Hydrating Shampoo and conditioner can actually work. It's a clarifying shampoo with a deep cleanse that still respects the moisture curls need.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":40626998509610,"sku":"ASH011","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/1_33a3ced7-24e0-4525-966d-4bde53d4de7b.png?v=1724871817"},{"product_id":"complete-curl-starter-kit-beginner-friendly","title":"Complete Curl Starter Kit - Beginner Friendly","description":"\u003cspan data-mce-fragment=\"1\"\u003eWe are never letting your crown go down with this one! Grab the essential Complete Curl Starter Kit now and care for your curls. Featuring the Hydrating Shampoo, Nourishing Conditioner, Leave-in Conditioner, Curl Defining Gel, and Deep Treatment Hair Masque. Cleanse, condition, treat, style, repeat!\u003c\/span\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289254305834,"sku":"ABCMB01","price":5216.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Complete_Curl_Starter_Kit_-_Beginner_Friendly_d9908cae-c731-4461-b2db-5935dc27aed9.png?v=1726755216"},{"product_id":"deep-cleanse-styling-routine","title":"Deep Cleanse \u0026 Styling Routine","description":"Experience the ultimate care for your curls with Ashba Botanics' Deep Cleanse \u0026amp; Styling Routine. Our Clarifying Shampoo deeply cleanses, followed by the Nourishing Conditioner for moisture and softness. 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Say goodbye to dull, lifeless hair and hello to a fresh start with this powerful duo!","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289390948394,"sku":"ABCMB08","price":1348.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Hair_Reset_Routine.png?v=1724930448"},{"product_id":"hair-revival-combo","title":"Hair Revival Combo","description":"Revive your hair with Ashba Botanics' Hair Revival Combo. Start with our Hydrating Shampoo for a gentle cleanse. Follow up with our Nourishing Conditioner to restore moisture and softness. Treat your hair to deep hydration and repair with our Deep Treatment Hair Masque for luscious, revitalized locks. Say hello to healthy, beautiful hair with every wash!","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289412050986,"sku":"ABCMB03","price":3147.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Hair_Revival_Combo_7b3295f7-873a-476e-beb6-13f8929f7d66.png?v=1724930448"},{"product_id":"hydrating-styling-combo","title":"Hydrating Styling Combo","description":"Discover the secret to hydrated and styled curls with Ashba Botanics' Hydrating Styling Combo. Begin with our Hydrating Shampoo for a nourishing cleanse. Follow up with our Nourishing Conditioner to lock in moisture and soften your curls. Complete your styling routine with our Curl Styling Serum for defined, frizz-free curls that last. Say hello to beautifully hydrated and styled hair with every wash!","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289423061034,"sku":"ABCMB06","price":2967.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Hydrating_Styling_Combo.png?v=1724930453"},{"product_id":"quick-styling-routine","title":"Quick Styling Routine","description":"\u003cspan data-mce-fragment=\"1\"\u003eGet the best of definition and hold with the OG leave-in conditioner \u0026amp; curl defining gel. After shampooing, use the \u003cstrong data-mce-fragment=\"1\"\u003eLeave-in Conditioner,\u003c\/strong\u003e which provides a boost of moisture and hydration and cuts down frizz. Define and embrace your curls with the \u003cstrong data-mce-fragment=\"1\"\u003eCurl Defining Gel,\u003c\/strong\u003e perfect for styling.\u003c\/span\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289450848298,"sku":"ABCMB11","price":2068.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Quick_Styling_Routine_84cde76e-e0b3-45aa-bb86-81b7bad61c32.png?v=1726755216"},{"product_id":"volume-enhancer-routine","title":"Volume Enhancer Routine","description":"Boost volume and definition with Ashba Botanics' Volume Enhancer Routine. Start with our Hydrating Shampoo for a nourishing cleanse. Follow up with our Leave-in Conditioner to lock in moisture and detangle. Finally, add volume and bounce with our Curl Volumizing Foam for full-bodied, voluminous curls. Elevate your hair game with this dynamic trio for stunning volume and definition!","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289468805162,"sku":"ABCMB04","price":2967.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Volume_Enhancer_Routine_ec806280-d6bf-4d5a-ae2b-1286d375893b.png?v=1726755217"},{"product_id":"wash-day-routine","title":"Wash Day Routine","description":"Transform your wash day with Ashba Botanics' Wash Day Routine. Start with our Hydrating Shampoo for a gentle cleanse, followed by our Nourishing Conditioner for deep hydration. Lock in moisture and reduce frizz with our Leave-in Conditioner, then define and style with our Curl Defining Gel for bouncy, beautiful curls. Experience the perfect wash day from start to finish with this essential combo!","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41289484402730,"sku":"ABCMB09","price":4046.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/wash_day_routine_ed6b7605-b89e-4cc4-b58a-de7feb8cd639.png?v=1726755218"},{"product_id":"cleanse-condition-duo","title":"Cleanse \u0026 Condition Duo","description":"Experience the ultimate hair care ritual with our Cleanse \u0026amp; Condition Duo featuring the Ashba Hydrating Shampoo and Nourishing Conditioner. Begin your journey to luxurious locks with the Ashba Hydrating Shampoo, enriched with nourishing ingredients that cleanse your scalp while leaving your hair hydrated and revitalized. Follow it up with our indulgent Nourishing Conditioner, formulated to deeply moisturize and strengthen each strand, leaving your hair silky smooth, and detangled. Infused with botanical extracts and essential oils, this duo pampers your hair with a blend of hydration and nutrients, giving you a salon-worthy experience with every wash.","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41299748487210,"sku":"ABCMB10","price":1978.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/white_bg.png?v=1724927652"},{"product_id":"curl-moisture-milk","title":"Curl Moisture Milk","description":"\u003cp\u003eThe Ashba Curl Moisture Milk is a rich daily moisturizer for curly hair built for coily, coarse, and wavy curls that need more moisture than a regular leave-in delivers. Used as a leave-in cream for curly hair, it works as a curl cream for wavy hair and a deep daily moisturizer for thirsty coily curls — layering cleanly under your styler to stop frizz and bring back softness, slip, and shine.\u003c\/p\u003e\n\u003cp\u003eThis is the moisture step Asha recommends when your hair feels dry no matter how much you condition. As Ashba's richest hair cream for curly hair and a true hair moisturizer for curly hair, it sits between the Leave-In Conditioner (lightweight, daily) and the Strengthening Hair Mask (intensive, weekly). Used as a leave in cream for curly hair, it layers cleanly under your styler. Tucuma and murumuru butters, moringa oil, and argan oil deliver deep moisture without the silicone coating you find in most curly hair creams. Used daily or on wash days, the Moisture Milk is the curly hair moisturizer that finally gives dry, coarse, and coily curls what they've been asking for.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":41980880027690,"sku":"ASH008","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Website_Image_Pngs_2000x2000_11a61007-f7ae-43dd-91df-f2c9ac9f088b.png?v=1775217939"},{"product_id":"moisture-bounce-duo","title":"Moisture \u0026 Bounce Duo","description":"\u003cp\u003eElevate your hair care routine with the Moisture \u0026amp; Bounce Duo, combining Ashba Leave-In Conditioner and Curl Styling Serum. Start with the lightweight Leave-In Conditioner that deeply hydrates and nourishes your hair for lasting moisture. Follow with the 1% Hyaluronic Acid powered Curl Styling Serum, enriched with natural ingredients to define curls and reduce frizz effectively. This expert duo seals in hydration, tames frizz, and supports vibrant, resilient curls that maintain their bounce and health over time.\u003c\/p\u003e","brand":"Ashba Botanics","offers":[{"title":"Default Title","offer_id":42877296345130,"sku":"ABCMB13","price":1978.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4326\/8394\/files\/Moisture_FrizzControl_7abd51de-e049-40fa-a256-972652db2fcf.png?v=1749558468"}],"url":"https:\/\/ashbabotanics.com\/collections\/curly-coily-hair-copy.oembed","provider":"Ashba Botanics","version":"1.0","type":"link"}